Whoops!

If you feel like a total addict around sugar - sneaking biscuits when no one’s looking, hiding wrappers from your partner, or driving to the corner shop at 10:00 PM to get your fix - this is for you. In this post, I’m breaking down why sugar feels so out of control, what’s actually driving those intense cravings, and how to turn down the volume on them without cutting out a single food group.

It’s January. The gym is packed and your social media feed is full of “New Year, New You” challenges. Everywhere you look, someone is talking about the diet they’re starting. But if you struggle with binge eating, overeating, or constant food guilt, January dieting often does the opposite of what it promises. Instead of helping you feel calm and in control around food, it usually makes things worse.

When someone as influential as Joe Wicks uses fear to sell a narrative about food, it matters. His recent launch of the so-called “KILLER protein bar” - complete with claims that ultra-processed foods (UPFs) can cause cancer, stroke, diarrhoea or early death - has shifted the conversation from nutrition to panic…