Why can’t I stick to my healthy eating plan? I hear this often in my coaching practice.

It’s easy to blame willpower, or the fact that we "didn’t work hard enough." But the truth is there are many biological and psychological factors at play.

With women spending an average of 17 years of their life on a diet, we might question whether diets actually work. This research explores the experiences of women who have dieted, and in particular to understand what impact diets have had on them.

Diet culture is absolutely everything that has led you to being obsessed about weight. It’s the adverts, articles, programmes and everything else that gives you the idea that weight equals happiness.

So what’s so toxic about the diet industry?

Thinking of going on a diet in 2021? Maybe you’re disgusted by the festive over indulgence ? Feeling like you want to lose the belly bulge? Here’s 4 reasons why dieting will do you more harm than good and why 2021 is the year to break up with dieting for good.